Lexicon Branding

Lexicon Branding

Brand Names That Win.

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Description

Since 1982, Lexicon Branding has created some of the world’s most successful brand names, including P&G’s Swiffer, Intel’s Pentium and Xeon chipsets, BlackBerry, Coca-Cola’s Dasani, Toyota’s Scion, General Motors’ OnStar, Apple’s PowerBook, and Subaru’s Outback. Lexicon is, arguably, the most inventive company in this category. Over $350 billion dollars of products have been sold that carry a Lexicon-created brand name. Lexicon has also become a leader in corporate branding: Tangerine, a rebrand of ING DIRECT, is now Canada’s largest online bank; Conversant, a rebrand of Mosaid, leads the field of intellectual property management; and in Texas, Aquacor has become the innovator in water purification systems.

More Information

Hourly rates:
$75 - $100/hour
No. of Employees:
26 - 50
Year Established:
1982